Search ads that fill the schedule.
Google, Microsoft and ChatGPT Ads reach patients at the moment they need a dentist. We've managed dental Google Ads since 2015, and every call is tracked to see if it booked.
Lifetime totals from active dental Google Ads accounts we manage.
Budgets grow when the phones ring.
Everything in a dental search program.
Google Search & Local Services Ads
Campaigns for new patients, emergencies, extractions, implants, dentures and more, plus Local Services Ads.
Microsoft Ads
Bing, Copilot and partner search, often with cheaper clicks and an older audience.
ChatGPT Ads
Sponsored placements shown alongside ChatGPT answers when people ask for a dentist nearby.
Self-learning negative keywords
Search terms are reviewed twice a week, and every decision teaches the system which searches waste money.
Daily tracking check
Ad-reported calls are compared with call tracking every day, so broken tracking is caught within 24 hours.
Bidding on booked patients
Booked and shown-up patients go back to Google and Microsoft as offline conversions.
We don't stop at the click.
- A patient calls or fills a formEvery call is recorded through call tracking, every form is captured, and each one keeps the channel and campaign that produced it.
- The call is transcribed and scoredOur dental rulebook sorts each call: new or existing patient, which procedure, insurance or Medi-Cal, booked on the call or not. Unclear calls go to an analyst.
- The appointment is recordedDate, time and procedure are saved with the lead.
- Your front desk answers two questionsOn the appointment day, 30 minutes before closing, your front desk gets one email or text: did the patient show up, and did treatment start or will it soon?
- Outcomes go back to the ad platformsShow-ups and started treatment are sent to Google, Microsoft and Meta as conversions, so bidding favors patients who actually come in.
Paid search questions.
What budget do I need?
It depends on your market and goals. We'll show you the search volume and expected cost per new patient for your area on the strategy call.
What are ChatGPT Ads?
Sponsored placements that appear alongside ChatGPT answers. We set them up next to your Google and Microsoft campaigns and track the calls the same way.
Do you run Invisalign on Google?
No. Invisalign runs on Meta. Paid search is for general dentistry.
Find out what you're paying per new patient.
We'll review your current campaigns and call tracking and show you where budget is leaking.