Complete Zen in your Pay Per Click Accounts.
Google Adwords not worth the ROI?
Let us get you the Return On Investment to successfully run your business.
Pay Per Click – Initial Setup
We will research and understand your business from inside-out.
- Tried and Tested keywords with high conversion rates
- Local area specific research to structure the campaign around it.
- Competition research for Offers and Ads to understand your specific market.
- Understand & align with your business/product/services website goals.
- Setup account locations targeting based on population demographics
- Negative keywords list specific to your region and business.
- Special attention to brand keywords & high value keywords.
Modify your website to lower your PPC Costs
- Streamline your website’s pages to produce best results for your PPC campaigns
- If the site content structure does not work at all, we may recommend a new website. checkout our website design services
Backbone of our work – We put previously collected data to work in your campaigns
- Add Adwords & Analytics tracking code
- Add Google Analytics goals to get better conversion data for forms & other events. (if needed)
- Remarketing Ads – Visitors list setup & Ads. Show Ads to visitors who will most likely convert if given a discount.
We will train you on how to best use the Phone Call tracking system for your business.
- Setup Phone Call tracking to get better conversion data in Analytics
- Live chat setup (if needed)
Targeted Unique content helps reduce PPC costs
- Ads Copy writing based on research
- Writing unique content for website to reduce PPC costs.
- Banner Ads – where needed
PPC Account Maintenance
rinse & repeat!
- Watch bids, keywords & Ad positions, budget & more.
- Collect data for 1-2 weeks. Gather location specific data.
- Based on the data collected thus far, make changes to PPC account and the website.
- Negative keywords maintenance
- Exact keywords addition, Remove non-performing keywords
- Other weekly, monthly, quarterly, 6-month and yearly updates to accounts
- Learn from key performance indicators(KPIs), refine the campaigns and later apply it to all campaigns.
Ecommerce specific – Pay Per Click
COMPARISON SEARCH ENGINE MANAGEMENT
- Setup accounts directly or thru 3rd party management software
- Improve the conversion rates thru product specific targets, filtered category targeting and other custom improvements.
- Examples: Google shopping, Bing Shopping, NexTag, Become, Shopzilla and all the others.
REMARKETING & REVIEWS
- Dynamic Remarketing setup
- Reviews & ratings setup
MARKETPLACES MANAGEMENT
- Setup & maintain product listings
- Improve conversion rates thru filtered products
Ready for new customers to roll in?